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Shyama Prasad Mukherji College for Women

University Of Delhi

श्यामा प्रसाद मुखर्जी महिला महाविद्यालय

दिल्ली विश्वविद्यालय
PERMANENT FACULTY
Dr. Renu Aggarwal
Dr. Manjula Grover
Dr. Nisha Arora
Prof. Anju Jain
Dr. Priti Rai
Prof. Neelam Goel
Dr. Rachna S. Bhoria
Ms. Mandeep Kaur
Dr. Prabha Rani
Ms. Alpana
Ms. Renu Yadav
Dr. Rashmi Goel
Dr. Swati Garg (Teacher In-charge)
Dr. Surender Khan
Ms. Anusha Goel
Dr. Nisha Goel
Dr. Siddharth Chandel
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Basic Details

Full Name Dr. Surender Khan
Department Commerce
Email surenderkhan@spm.du.ac.in
Phone Number *
Address Ali Ext. Sarita vihar ND-110076
Resume View Resume
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Educational Details

Undergraduate Degree: BA

Undergraduate University: KUK

Undergraduate Year: 2006

Postgraduate Degree: MBA

Postgraduate University: DCRUST Murthal, Sonepat (Haryana)

Postgraduate Year: 2011

PhD Degree: Management/ Marketing

PhD University: Shobhit Institute of Engineering & Technology, Deemed To be University, Meerut (UP)

PhD Year: 2022

Other Qualifications: M.Sc.(Statistics) From KUK Kurukshetra University M.Sc (Mathematics) From MONAD University, Hapur (UP)

Teaching Experience

Designation: Assistant Professor

Institution Name: Shyama Prasad Mukherjee Collage for Women

Years of Experience: 1

Subjects Taught: Business Mathematics, Business Statistics, Operational Research,Markting, Marketing Mangement, International Business, Sustainability Marketing, Digital Empowerment, Working With People.

Assigned Courses: Business Mathematics,Digital Empowerment

Key Achievements: National Cadet Corps “C”Certificate.AMOS,SPSS, Leximancer, Systematic Literature Review

Research Interests

  1. My research interest in marketing explores the role of digital transformation and AI in international business and export strategies. I focus on how AI-driven analytics, predictive modeling, and automation can optimize global market entry, enhance competitive positioning, and streamline export processes, ultimately driving growth and efficiency in international trade.
  2. My research interest in marketing centers on the impact of digital transformation on export strategies. I focus on how digital tools and technologies enhance market entry, optimize supply chains, and improve global competitiveness. I am particularly interested in how data analytics and e-commerce platforms can drive export growth for businesses
  3. My research interest in marketing focuses on consumer behavior, digital marketing strategies, and brand management. I am particularly interested in understanding how social media influences purchasing decisions, the role of emotions in consumer loyalty, and the effectiveness of personalized marketing in enhancing customer engagement and brand perception.

Publications

Journal Publications:
  1. “Presence of digital sources in international marketing: a review of literature using Leximancer” (2022), International Journal of Technology Marketing(IJTKM), Inderscience. (ABS/ Scopus), https://doi.org/10.1504/IJTMKT.2022.123866
  2. “A Perspective on Digital Transformation Among Indian Exporting Firms.” (2022), FIIB Business Review, (ABS/Scopus). https://doi.org/10.1177/23197145221093499
  3. "How digital transformation impacts firm performance? The unmet needs of Indian exporting firms." Journal of Strategic Marketing (2024): 1-19. (ABDC - A and Scopus Q1). https://doi.org/10.1080/0965254X.2024.2318216
Conference Papers:
  1. Paper Title “Presence of digital sources in international marketing: a review of literature using Leximancer” presented at 6th international management conference-FIIB(IMC-7,2022), New Delhi.
  2. Paper Title “Business Without Border? Thoughts on Multination’s Promoting through Digital Sources” presented at 6th international management conference-FIIB(IMC-6,2020), New Delhi.